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How To Promote Your Website For Free (2024 Guide)

March 15, 2023
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By
Dan Roggenkamp

It’s been said that running a business without a website is no longer practical. Now that you've created one, how do you entice people to visit your site?

You’ve probably heard of many businesses spending a fortune on ads. But don’t fret if you’re on a tight budget or simply want to try things out before spending any amount. There are effective ways to promote your new website for free!

Make your website SEO strong

The question on everyone's mind, of course, is “ What is Search Engine Optimization?” or “How will it help my business?” Search Engine Optimization, or SEO, helps your website rank higher in a search engine’s organic results. By optimising the pages in your website and tweaking content with keyword phrases that people are more likely to search for, your website’s visibility will be higher than others. Thus, more chances for your website to gain traffic. 

Think about it. When you searched for articles on "how to promote a new website for free,” you most likely browsed the first couple of page results and stopped there. Your target audience will most likely perform the same behaviour. 

What’s good about SEO is that it is entirely free, unlike paid search ads. Anyone can compete through quality content, hassle-free navigation within the website, and the number of links you get from external sources (which signifies the popularity of your website).

Did you know that an excellent website domain name can help you place higher in search engine results? Better rankings mean better number of traffic to your site!

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Utilize email marketing

Sending emails as a marketing tool might sound outdated. Even so, there's a good reason it always pops up in articles about driving traffic for websites - It's tried and tested. In fact, using email marketing as a tool can increase a business’ average ROI to be as high as 4400%.

One of the many effective forms of email marketing is newsletters. A newsletter is a periodically-sent email that intends to give the latest news, updates, and relevant content regarding one's business. It is a direct form of communication between you and your target customers. 

The challenge with using a newsletter is to make it stand out from the sea of other newsletters. Remember to make your content strong and use prominent calls-to-action that convince readers to click. 

Try blogging or guest blogging

Providing free, original and educational content on your website makes it easier for people to discover your business. Imagine creating and writing content for other well-known blogs in your niche with more followers and more traffic than your blog or website. That is precisely what guest blogging is all about. By including a link to your website at the end of your guest post, you increase the visibility of your website to their already considerable volume of audience. 

Maximise the power of social media

Social media is hailed as the best free method of promotion for all the right reasons. Giants like Facebook, Twitter, Instagram, and TikTok have billions of users each. That alone says a lot. 

But just like email marketing, creating content that gets them to interact with your brand regularly is a must. 

Summary of platforms to consider:

Facebook

  • Good for both B2B and B2C companies
  • Has the biggest user base, so it’s ideal for posting regularly 

Twitter

  • Good for B2C companies 
  • Best for sharing links, starting conversations, and interacting with your audience

Instagram

  • Great for B2B and B2C
  • Excellent platform for highly visual businesses
  • If your primary target audience is younger adults, IG is the way to go

Tiktok

  • Good for B2C companies
  • Nearly 90% of Tiktok users are younger than 50
  • Great for increasing audience reach, engagement, and creativity

LinkedIn

  • Best for B2B
  • A hybrid social media & blogging platform
  • Great for exhibiting one’s expertise

Explore online directories

Supplementary to making your SEO strong is submitting your site to online directories. 

If you have a brick-and-mortar shop, create a Google My Business profile. This profile will contain complete details of your business' website, opening hours, contact details, and a location map. So when people do location-based searches, you will easily appear on the results page.

Other online directories:

Regardless of which strategy you choose to promote your website, your focus should be on delivering compelling, expert, and original content. Choose quality over quantity, as this is the key to gaining trust among your audience and hopefully nudging them into the marketing funnel

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